I don't just cut footage.
I engineer attention, build audience psychology into every frame,
and turn content into measurable outcomes.
scroll
Selected work
05 comparisons
01
Pacing & Hook Structure
Long-formRetention
02
Narrative Flow
Long-formEngagement
03
Emotional Architecture
Long-formWatch Time
04
Scroll-stop Hook
Short-formViews ↑
05
Brand Launch
Short-formBrand Lift
06
2.3M Views System
Short-form2.3M peak
Project
Results
Editing is only valuable if it moves numbers.
Podcast Teaser Reels
From 10–20K to 100K average views
Before
15K
avg per clip
After
100K+
5–10× growth
Before
After
Teaser reels averaging 10–20K. Content was good — editing wasn't engineered for the platform. Rebuilt hooks, introduced pattern interrupts every 3–4 seconds. Average hit 100K.
Hook EngineeringShort-formAlgorithm
Brainstormed Reel System
2.3M. 600K. 580K. Back to back.
Avg Before
25K
Avg After
65K
peak: 2.3M
Before
After
Built a full brainstorming and experimentation system. Moved avg from 25K to 65K. Then: 2.3M, 600K, 580K, 312K, 200K, 200K consecutively. System, not luck.
Started freelancing at 14. No formal training — just obsession and YouTube tutorials. Took any project that came. Learned by doing everything wrong first.
Premiere ProSelf-taught
Jan 2021 – Nov 2022
RMS Stonex — 3D & Motion.
3D Graphic Designer in Kishangarh. Learned how visual language works at a spatial level. Every lesson fed back into editing.
3D DesignMotion Graphics
Dec 2022 – Jun 2023
Stadeos Infotech — Video & Design.
Dual role as editor and graphic designer. Started understanding that every frame is a design decision, not just a cut.
Video EditingGraphic Design
Jun – Oct 2023
Aasvaa Universal — Animation.
Animator in Jaipur. Timing, rhythm, follow-through — every animation principle translated into editorial instinct.
AnimationAfter Effects
Apr 2024 – Jun 2025
Creator Growth Group — Creative Director.
Led creative direction for a US-based creator company. Built content strategy systems from scratch.
Creative DirectionContent StrategyUS Market
Sep – Dec 2024
Craylyf Rohit — YouTube Editor.
Applied retention engineering and hook architecture to long-form content for a prominent Delhi creator.
YouTube StrategyRetention
Oct 2025 – Jan 2026
Indian Video School — Mentor.
Mentored 400+ students in editing, content creation, and social media growth systems.
Mentorship400+ Students
Nov 2025 — Present
YOSO Media — Senior Video Editor.
Leading content for Bombay Shaving Company at YOSO Media. Operating at the intersection of creative execution and content strategy.Building content systems which gain views and reflect business.
Senior EditingContent SystemsStrategy
Process
How I work.
01
Understand the goal.
What does success look like? A view? A sale? A subscriber? A feeling?
02
Find the audience.
Who's watching? What do they believe? What do they need to feel to act?
03
Build the hook.
First 3 seconds. Open loops, pattern interrupts, curiosity gaps. Engineered, not felt.
04
Engineer retention.
Every cut is a decision. Every silence is intentional. Pacing is calculated.
05
Iterate using data.
Read the retention graphs. Find drop-off points. Fix them. Never stop.
06
Measure outcomes.
Work is finished when the result is confirmed. That's the real brief.